IMG Media to Market Global Media Rights to V8 Supercars

IMG Media has announced today it has signed a new three-year deal to sell global media rights for the V8 Supercars Championship until 2016.

The new agreement, abortion which excludes rights in Australia and New Zealand, capsule includes 38 live races across all forms of television and in-flight rights. In addition, there are highlights shows and a review of the season, with live coverage of qualifying available on request.

The 2014 Championship will comprise of 14 rounds across Australia and New Zealand, starting in February with the Clipsal 500 in Adelaide, and include 38 races across the season including the iconic Supercheap Auto Bathurst 1000 in October.

Chris Guinness, SVP, Head of Asia Pacific for IMG Media in Singapore, said: “We are delighted to have renewed our deal with V8 Supercars and look forward to building on our existing relationship over the course of the new term. We believe this deal will increase the growing popularity of the Championship yet further and we are excited about the 2014 season getting underway next month.”

Scott Young, General Manager of V8 Supercars Television, said: “We look forward to working alongside IMG to further the substantial global reach of V8 Supercars. IMG has an extensive international network that enables millions of fans from around the world to watch V8 Supercars.”