IMG and Vizeum get BT’s 2012 Olympic account

Agencies IGM and Vizeum have been successful in gaining the strategic media planning account for British Telecom’s (BT) sponsorship of the London 2012 Olympic Games.

Vizeum will be responsible for BT’s media strategy, while sports specialist IMG will create sponsorship activation on the account. It is Vizeum’s first appointment to the BT roster.

BT is a first-tier domestic sponsor of the Games and the official communications partner in a deal worth just under US$120 million.