Igloo to Sponsor Fishing’s FLW for 2013 Season

Premier tournament-fishing organization, FLW announced today that Igloo Products Corp., the nation’s largest cooler manufacturer, has extended their associate sponsorship of FLW for the 2013 season. Financial terms of the deal were not disclosed.

The Texas-based manufacturer has been in business for more than 65 years and offers a selection of more than 600 different products, including insulated coolers and outdoor recreational products.

The Igloo brand will receive exposure across all of FLW’s platforms, including its tournaments and Expos, multiple websites, FLW Bass Fishing magazine and the “FLW” television show on NBC Sports Network. “FLW” is broadcast Sundays in high-definition (HD) to more than 559 million households worldwide, making it the most widely distributed weekly outdoors-sports television show in the world.