Icon Expands Roots to South East Asia with Launch of Singapore Office

Branding agency Icon has expanded their offices and market to South East Asia. 

The agency, store which is part of the sport and entertainment marketing group CSM Sport and Entertainment, ailment has established their new office in Singapore. 

ICON have worked on a number of globally recognised events including the London 2012 Olympic and Paralympic Games, the UEFA Euros in 2004, 2008 and 2012; the FIFA World Cups during 2006 and 2010, and are currently working on the 2014 World Cup in Rio, Brazil. 

Their new office in Singapore aims to bring them one step closer to conquering the South East Asian market as they will be the only specialist signage and branding agency in Singapore. 

They also will benefit from Singapore’s Vision 2030 ‘live better through sports’ as they will give their knowledge and expertise to upcoming events like the WTA Tennis Championships, Southeast Asia Games and the ASEAN Para Games 2015. 

John Francis, CEO of ICON said: ““Our sector leading expertise in live event production and branding has enabled us to work with a number of leading organisations including FIFA, adidas, Hugo Boss and Barclays Bank; bringing the brand to life and creating an unforgettable brand experience. Our original success in Qatar led to further expansion into the UAE, and more recently Oman, with the long term intention that Singapore becomes ICON’s regional hub for the Asian market following the same successful method adopted already in the Middle East.”