IAAF announces ITN Productions as worldwide joint venture production partner
August 1, 2017
The International Association of Athletics Federations (IAAF) has joined forces with ITN Productions to form a joint venture company for host broadcasting and media production of the sport’s biggest events.
The company will incorporate traditional and digital production at competitive events, plus 24/7 storytelling to cover the activities of the whole athletics family.
Pending completion of agreements and final approval from the parties’ respective governing bodies, the company is expected to commence operations in January 2018.
IAAF announces ITN Productions as worldwide joint venture production partner: https://t.co/BjHBtOCEoi
— IAAF (@iaaforg) July 31, 2017
IAAF CEO Olivier Gers said: “This is a great sport with outstanding athletes and stories and I was delighted by the amount of interest we received to our Request for Information (RFI) when it opened in May.
“We have some exciting new ideas and were looking for a partner who shares our vision and is also prepared to think outside the box and bring the excitement, fun and spectacle of the sport to our fans all over the world.
“We look forward to starting this new venture and liaising with our Member Federations and local organising committees, strengthening the relationship between our competitions and our fans.
Mark Browning, Group MD, ITN Productions, added: “ITN Productions is one of a very few production companies that can combine live and outside broadcast production with editorial expertise, on a global scale.
“This is a true partnership and we share the ambition and vision of the IAAF to excite existing fans and entice new ones through creative flair and technical innovation.”
