HSV Expand MSC Cruises Partnership

Hamburger Sport-Verein (HSV) and MSC Cruises have expanded their existing sponsrship agreement for the 2013-14 season. The renewed deal will see joint promotions, and MSC will have a brand presence at the Imtech Arena, home of the Bundesliga club.

HSC will also host a football training camp aboard the MSC Magnifica.

Michael Zengerle, CEO of MSC Cruises, said: “We’re giving our full commitment to Hamburg. Our partnership with HSV allows us to engage with the city of Hamburg. In 2014, MSC Magnifica will bring more than 70,000 guests to the Free and Hanseatic City of Hamburg.”

Joachim Hilke, HSV, Director of Marketing and Communications, added: “MSC Cruises not only fits perfectly with our city, the gateway to the world, but also to HSV. We have a very good partnership, as proven in the last season, and we look forward to now expanding. The common journey continues. “