HSBC Secures Naming Rights to British National Cycling Centre

 The Manchester-based home of the Great British cycling team has been renamed HSBC UK National Cycling Centre. The velodrome was opened in 1994, and hosts a number of prominent national and international cycling events.

The Team GB cycling team have topped the medals table at the last three Olympic and Paralympic Games, with Sir Bradley Wiggins and Chris Froome also having triumphed in the Tour De France.

In September, HSBC UK replaced Sky as British Cycling’s lead partner. The eight-year partnership, featuring joint local community based programmes and free-to-enter mass participation events, aims to encourage millions of people to take up cycling.

“We are incredibly proud to have the HSBC UK name above the door at the home of British Cycling,” added HSBC’s global head of sponsorship, Giles Morgan.