Honda Continue Relationship with NHL as Automotive Partner

American Honda Motor Co. has extended its deal with the National Hockey League (NHL) to be its official automotive partner in the U.S until 2014.

Honda has officially been partnered with the league since 2008, advice a deal that also included Canada. The league said it is actively seeking an automotive partner for Canada, viagra sale which may or may not happen before the 2011-12 season begins.

Honda also has naming rights to the Honda Center, sick home of the NHL’s Anaheim Ducks.

The car company said it plans to increase spending and marketing activation with the league, in particular with the NHL’s jewel events.

The three-year agreement includes returning participation and activations at NHL events such as the NHL Winter Classic and NHL All-Star Weekend, with increased presence around NHL Awards and NHL Draft.

Honda will return as the presenting sponsor for the NHL SuperSkills event and NHL All-Star MVP Award for the next two NHL All-Star Weekends that are held in the U.S., through which Honda will receive exposure via in-ice placements, dasherboard branding, in-arena spots, and presence at the accompanying fan festivals, according to the company and the league.

Tom Peyton, Honda Brand Manager, said in a statement: “With the considerable growth and popularity of hockey and the improved and robust media offerings in the last couple of years, the NHL continues to provide us with broader media buy options and greater exposure platforms. This partnership continues to be a great fit for Honda as we share a similar and attractive demographic with the NHL – young, affluent and educated.”

Keith Wachtel, NHL svp-integrated sales, added: “Honda has been a great partner for the NHL supporting hockey at every level and we look forward to continuing to align ourselves with a leader in the automotive industry. The NHL will continue to work with Honda to develop unique media and event platforms that will expand the reach of our game and connect with the most loyal and passionate fan base in sports.”