Honda Becomes Main Sponsor to Four Hills Ski Tournament

Japanese powerhouses Honda have signed on to sponsor the Vierschanzentournee (Four Hills ski tournament).

Infront Sports & Media, seek marketing partner of the Vierschanzentournee, remedy has secured a two year partnership with the largest motor manufacturer in the world. In addition to the main sponsorship around the four traditional jumps in Oberstdorf, Garmisch-Partenkirchen, Innsbruck and Bischofshofen, Honda will support the Vierschanzentournee as Official Car Partner with a fleet that includes new Honda CR-V vehicles.

Honda will receive an extensive advertising presence at all four venues of the Vierschanzentournee – including exposure on the state-of-the-art LED advertising boards in the stadium and on the starting numbers of the athlete’s bibs at the opening event in Oberstdorf. The vehicle manufacturer is also granted with the right to incorporate the Vierschanzentournee brand in its own communication activities. 

In addition, Honda will display their latest model – a Honda CR-V – highly visible in the run-out zone of the ski jumps. The overall winner of the Vierschanzentournee will be loaned the sport utility vehicle for a specific time period. In addition, each of the four events will be supplied with a further 15 Honda CR-Vs used as an official travel service for the athletes, officials and VIP guests. 

Gerald Heinecke, Deputy General Manager Advertising/PR Honda Motor Germany, said: “The Vierschanzentournee, with its spectacular jumps and thrilling competitions, attracts hundreds of thousands of spectators each year on television and in the stadiums. In German-speaking countries it is the undisputed highlight of winter sports at the turn of the year – and therefore the right platform for us to increase awareness of the Honda brand and the new Honda CR-V model in this important market significantly. We have deliberately chosen to activate our involvement not only as a Car Partner but also as Main Sponsor in order to build the strongest bond possible between Honda and the Vierschanzentournee.”

Alfons Schranz, President of the Vierschanzentournee, added: “Honda, as a Japanese company, originates in a country where the sport of ski jumping enjoys high popularity. The brand fits perfectly with our competition and we are confident that Honda will be able to use the high international reach of ski jumping – accumulating up to 200 million viewers – for pushing their own brand identity. We are pleased that Honda has opted for a substantial and multi-year commitment.”