Basketball EuroCup Euroleague Head & Shoulders Sponsorship

Head & Shoulders becomes new Euroleague Basketball partner

October 5, 2017

Euroleague Basketball announced that care brand Head & Shoulders has become the newest sponsor of the two top European basketball club competitions, the Turkish Airlines EuroLeague and the 7DAYS EuroCup.

Finacial details have not been disclosed.

Jordi Bertomeu, Euroleague Basketball President and CEO, said: “We are very happy for the confidence that Head & Shoulders and Procter & Gamble have shown in our League.”

“Having two of the most important brands in the world on board shows enormous interest in basketball on a global basis and we are proud that Head & Shoulders identifies Euroleague Basketball as the perfect partner.”

Procter & Gamble Turkey and Caucasus Chairman Tankut Turnaoğlu said: “At P&G we are very proud to be one of the most supportive companies for sports in the world.

“Recently we announced our support for the Turkish National Men’s Basketball Team.  Today, we are taking one step forward in our support of basketball with our sponsorship of Euroleague Basketball.

“Head & Shoulders has been identified with basketball and provided continuous support in the development of basketball in Turkey for many years now. We are glad to work on projects that contribute to the confidence of the players.”

Basketball EuroCup Euroleague Head & Shoulders Sponsorship