Havas S&E Appoint Aleksandra Marciniak as Managing Director of Poland Division

Havas Sports & Entertainment (Havas SE), the brand engagement network of the Havas Group, have appointed Aleksandra Marciniak as the new Managing Director of Havas Sports & Entertainment Poland. 

Aleksandra takes on the role of Managing Director from the former head and founder of Havas SE’s operations in Poland, Piotr Pietrzak, who will be leading the Polish office of Sportfive, the sports rights marketing agency.

An experienced sports marketing and sponsorship professional, Aleksandra will be responsible for overseeing daily business operations, client relations, as well as strategic and new business development for Havas SE Poland. She will lead a team of ten who work with renowned brands and stakeholders such as adidas, The Coca-Cola Company, Hyundai-Kia, BP, Reebok, and BNP Paribas.

With over 15 years’ experience in the sports industry, first as a sports journalist then as a press officer at television channel Canal+ before working in sports marketing, Aleksandra has been at Havas SE Poland from the agency’s inception in October 2008. She has been responsible for strategy, PR and events for key agency clients.

“As one of the founding members of Havas SE Poland, I have seen the growth and development of a strong team and agency with deep expertise and a proven track record,” Marciniak commented.

“We have delivered many successful projects for clients around the world’s greatest sports events like the UEFA Euro 2012 which took place in Poland and the FIFA World Cup 2014. We are constantly enhancing our brand engagement offer to ensure that both local and international brands can build emotional, long-lasting and valuable relationships with fans in Poland.”

Aleksandra will report into Lucien Boyer, President & Global CEO of the Havas SE network, as well as Malgorzata Wêgierek, CEO of Havas Media Group in Poland.

Speaking on this appointment, Lucien Boyer, President & Global CEO, Havas SE, said: “We are thrilled to have such an experienced and dynamic leader at the head of one of our key European markets. Aleksandra has been instrumental in many projects around the UEFA Euro 2012 or more recently in the implementation of sponsorship activations around the FIFA World Cup 2014 for adidas and Kia.

“Aleksandra will benefit from the support of a strong team on the ground and our international network of 35 offices in 24 countries. I am confident that Aleksandra will take our Polish team to new heights and wish her the best of luck in her new role.”