Growthpoint Strikes Naming Rights Deal for Kings Park Stadium

Growthpoint Properties have agreed a deal with the Sharks, the South African rugby team, for naming rights to Kings Park Stadium.

Under the terms of the fve-year deal, the 55,000 seat stadium in Durban will now be known as Growthpoint Kings Park. The brand’s logo will also be displayed on the back of Shark’s player’s shorts.

Sharks chief executive Brian van Zyl said: “We welcome Growthpoint properties to the Sharks family and we thank them for their investment in our brand. We look forward to a long and mutually beneficial partnership.”

Growthpoint’s chief executive Norbert Sasse added: “We are proud to be associated with the Sharks. Growthpoint Kings Park brings together two iconic South African brands that share similar values: performance, passion and a pioneering spirit. It’s a chance for us to engage with sports fans and clients across South Africa.”