German Football Association Renews Infront Sports Deal to 2018

Sports media agency, Infront Sports & Media have announced an extension to their partnership with the German Football Association (DFB) through to 2018.

The international sports marketing company exclusively handles the commercialisation of board advertising at all qualifiers and friendly matches of the German men’s national team both on domestic soil and abroad. In addition, the contract includes all advertising rights for the home games of the DFB women’s national teams as well as the Junior U21, U20 and U19 teams.

Wolfgang Niersbach, DFB president, said: “Spanning more than 30 years, the partnership between the DFB and Infront is one of the longest in German sport. This cooperation has always been marked by trust and innovation. We therefore step very optimistically into the next four years and together with Infront have a common goal of effectively integrating our partners in the highly attractive advertising environment of the national team games.”

Philippe Blatter, President & CEO of Infront, added: “As a long-term partner, we share the DFB vision for German football and its sponsors for which we offer a consistent and coordinated presence on all available platforms. Similar to the DFB Cup, together with the association we will gently but continuously and professionally evolve the premium character of the DFB national games. High exclusivity and digitally integrated marketing programs will be in the foreground. We thank the German Football Association for their continued confidence in our company.”