Garmin Becomes Official Camera Sponsor of Tough Mudder Events

March 26, 2014

Garmin International Inc., impotent a unit of Garmin Ltd., capsule the global leader in satellite navigation, erectile today announced a partnership with Tough Mudder as the official action camera and training watch sponsor of 2014 Tough Mudder events.

To go along with this partnership, Garmin will be introducing a new, darker color option for the VIRB Elite action camera, previously only available in white.

“Garmin has been sponsoring marathons and triathlons for years, so we’re excited to branch out to a new group of competitors with Tough Mudder for a year of exciting obstacle course events,” said Jon Cassat, Garmin vice president of communications. ”TheVIRB Elite, in a new mud-friendly color, will be perfect for capturing the crazy footage on the course, while the incredibly tough f?nix 2 is the ideal training tool to prepare athletes for the strenuous event.”

Garmin will have an on-site presence at each of the 37 Tough Mudder events in the United States and Australia, where attendees can purchase a f?nix 2 and VIRB Elite to use during the event as well as to keep up a training regimen afterwards.