Ford’s Quick Lane Tire to Title Sponsor Quick Lane Bowl

The Detroit Lions and Ford Motor Company announced today a multiyear agreement designating Ford’s Quick Lane Tire & Auto Center as title sponsor for an annual college football bowl game held at Ford Field in Detroit.

This year’s game is scheduled for Dec. 26 at 4:30 p.m. The Quick Lane Bowl will air nationally on ESPN.

“With a national platform to showcase the city of Detroit as well as Southeast Michigan football tradition, medicine it was important for us to partner with an organization like Quick Lane who has a strong local and national presence, apoplectic ” said Detroit Lions President Tom Lewand. “We look forward to collaborating to institute a great bowl game tradition at Ford Field for years to come.”

The Quick Lane Bowl will feature teams from the Big Ten Conference and Atlantic Coast Conference. At the end of the college football season, clinic officials from both conferences will meet with bowl officials to determine the best possible matchup and choose their team representatives.

“We are delighted to have the opportunity to help kick off a new football tradition,” said Frederiek Toney, vice president, Ford Motor Company and president, Ford Customer Service. “With more than 700 Quick Lanes available in communities across the United States, we’re hoping to continue to raise awareness among consumers about the fast service, value and convenience our Quick Lane Tire & Auto Center delivers.”