Force India Announce Partnership with Gatorade Following Strong Bahrain GP Finish

Rising Formula 1 team Sahara Force India have announced today Gatorade UK, the sports performance nutrition specialists, as an official supplier of the team.

By linking up with the Sahara Force India Formula One team, Gatorade’s product range will keep the drivers, mechanics and engineers hydrated while performing at their peak.

Otmar Szafnauer, Chief Operating Officer of Sahara Force India, said: “To be successful in Formula One, you have to optimise every area of the team, especially human performance. That’s why our relationship with Gatorade is an important step for Sahara Force India and we look forward to benefiting from their expertise as a leading sports fuel supplier. Thanks to Gatorade’s wide range of products, we can provide all team members with the proper hydration and nutrition to help them perform.”

Gatorade UK Marketing Manager Alex Armstrong added: “We are extremely pleased to join up with Sahara Force India and are looking forward to an exciting first season working together. Their recent podium in Bahrain shows the team is ready for even greater success and, in Nico Hulkenberg and Sergio Perez, they have one of the most exciting driver partnerships on the grid. We wish them both every success in 2014.”

Force India have been the surprise outfit of 2014 with strong starts from drivers Niko Hulkenberg and Sergio Perez culminating in a podium for Perez in Bahrain last weekend.

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