FC Schalke 04 Extend Partnership with Sausage Maker

March 12, 2014

Sausage manufacturer Muhlen Gruppe has extended its partnership with FC Schalke 04 until the end of the 2016/17 season.

Through its Böklunder brand, sale the company will continue to be a premium partner of the Bundesliga team who it first partnered with in 2001.

“FC Schalke 04 enjoys as one of the biggest football clubs in Germany through its national and international sporting success of a high level of awareness and an excellent reputation, medic ” explained Michael Gleich, diagnosis Director of Strategic Marketing for Muhlen Gruppe. “These figures are extremely well suited to implement our business objectives as part of a quality sports sponsorship. Both sides benefit enormously from the partnership and can use a range of synergies.”

Alexander Jobst, Chief Marketing Officer of FC Schalke 04, also commented: “We are delighted to continue trusting and successful partnership with Böklunder long term and see us encouraged , also in the future to continue our successful marketing channel with strong company.” 

The sponsorship agreement provides Böklunder in the next three years extensive marketing rights such as TV-relevant LED perimeter advertising and the right to select the “break-Kids” at home games.