FC Dallas Gets First-Ever Jersey Sponsor

June 27, 2012

AdvoCare has become the first jersey sponsor in FC Dallas history as the Texas-based health and wellness company has inked a multi-million dollar, ampoule multi-year partnership with the Major League Soccer club.

“When we decided to put a company’s name on our team’s jersey, we were determined to find the right company that was a fit with what we believe in at FC Dallas,” said Hunt Sports Group Chairman Clark Hunt. “When I met AdvoCare CEO Richard Wright and his wife Sherry, I knew we had found the ideal partner. We share the same core values as well as a commitment to building champions. Something else that is very important to us is that AdvoCare is a fellow Texas-based company; headquartered just minutes from FC Dallas Stadium. We look forward to partnering with AdvoCare for many years to come.”

AdvoCare offers quality, safe and effective nutrition, weight loss, energy and sports performance products.

FC Dallas President and CEO Doug Quinn, said: “For the past year and a half we have spent countless hours identifying, meeting with and presenting the hero partner that will adorn the chest of over 200 teams that make up the FC Dallas club. Our ultimate intent was to secure the perfect partners and  we’re delighted to have found that in Advocare. Today our journey together begins as we are thrilled to call this group of wonderful people family.”

The partnership puts AdvoCare on the front of every FC Dallas jersey and all team gear. AdvoCare will have a major presence throughout FC Dallas Stadium and Complex, as well as in team media and promotional initiatives. The sponsorship also places AdvoCare on FC Dallas Academy and Youth jerseys.

“Our main goal is to promote health, wellness and the AdvoCare business opportunity. One way we successfully do this is by partnering with world-class athletes who choose AdvoCare, because our products help them perform at peak levels. FC Dallas shares many of the same values as AdvoCare, making this partnership a perfect fit,” AdvoCare President and CEO Richard Wright said. “AdvoCare has been building champions for nearly 20 years and is honored to be the first jersey sponsor for FC Dallas. We look forward to building champions together as millions watch AdvoCare and FC Dallas nationwide.”

AdvoCare also sponsors the AdvoCare V100 Independence Bowl in Shreveport, La., the No. 3 Car in the NASCAR Nationwide Series and the AdvoCare 500, a Sprint Cup series race at Atlanta Motor Speedway.