FA and Wembley Stadium Agree Multi-Year Extension With AudienceView

E-Commerce software company AudienceView has extended its 10-year partnership with the Football Association (FA) and Wembley Stadium in a multi-year deal.

As part of the renewed deal the FA Group will continue to us AV Enterprise to power ticketing operations for events at Wembley Stadium.

“We have been with AudienceView since 2005 and took the opportunity to review the marketplace towards the end of our current deal in the second half of 2014. After a thorough tender process, AudienceView was the obvious choice for The FA and Wembley National Stadium and we’re delighted to be extending our agreement for the next three years,” said Paul Smyth, Head of Ticketing for The FA Group.

“We are very impressed with the direction in which AudienceView is heading with a committed and very experienced leadership team. Their future roadmap is exciting and my team and I look forward to working closely with AudienceView both in London and Toronto as true partners over the coming years.”

“We are absolutely delighted to be continuing our partnership with The FA after more than 10 successful years together. It shows great faith in our solution, which is a great fit for The FA’s large-scale ticketing requirements, and in the leadership team that works tirelessly to drive our shared vision forward,” said Mark Fowlie, Chief Executive Officer for AudienceView. 

“We look forward to working with The FA team for many years to come.”

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