European Tour and Rolex Extend Relationship for Ten More Years

The European Tour have announced a ten-year extension to their long-serving relationship with Swiss watch manufacturer Rolex.

The pair have been partners since 1997 and Rolex will now remain as the official timekeeper of the tour until 2022.

As a part of the new deal, for sale Rolex will also sponsor other properties such as the Senior Tour and the Challenge Tour.

George O’Grady, health the European Tour’s chief executive said: “Rolex’s commitment to the game of golf is unparalleled. They have been a valued partner of the tour over many years, supporting us in every aspect of our mission to deliver golf worldwide.”

A Rolex statement added: “Today, Rolex is golf’s leading supporter and is associated not only with the most important and prestigious entities governing the sport worldwide, but also with golf’s principal professional tours, competitions and athletes.

“Our extended partnership with the European Tour, whom we have supported since 1997, is a mark of our strong commitment to the future of golf, and exemplifies the values of excellence embodied by the tour as well as the great game of golf.”