Etixx Takes Over Title Sponsorship Rights for Belgian UCI Cycling Team

Belgian sports nutrition brand Etixx has taken over the title sponsorship of UCI WorldTour outfit Omega Pharma-QuickStep from the 2015 season. 

Etixx, site part of the Omega Pharma stable of brands, treat wil renamed the team Etixx-QuickStep.

The deal will run for three years, from the beginning of the 2015 season to the end of the 2017 season. Flooring specialist QuickStep stays on as co-title sponsor.

“Despite its young age (Etixx has only existed since 2009), the sports nutrition brand makes no attempt to disguise the limits of its international ambitions,” read a press release issued by Etixx on Monday.

“This then calls for an appropriate marketing strategy. Omega Pharma, principal shareholder, is more than willing to make space for this ambitious young player on the jerseys of one of the most talented cycling teams seen in recent years.”