e-Swisher Renews Reed Sorenson Nascar Sponsorship

April 24, 2013

e-Swisher has reached an agreement to extend their partnership with The Motorsports Group (TMG) to be primary sponsor of the No. 40 Chevrolet Camaro driven by Reed Sorenson in the NASCAR Nationwide Series, beginning with the Memorial Day weekend event at Charlotte Motor Speedway on May 25.

“I’m thrilled to have e-Swisher expand their partnership with us,” said Sorenson. “Our team at TMG is young, but we’re growing and headed in the right direction. e-Swisher’s continued participation speaks volumes about the job we’re doing. I’m confident that we can do a great job of representing them and I really appreciate this opportunity.”

e-Swisher previously partnered with TMG and Sorenson at the season-opening race at Daytona International Speedway.

“Everyone at Swisher is excited to continue our partnership with Reed and TMG’s No. 40 Camaro,” said Ed Denk, marketing director for Swisher International. “Reed has demonstrated, both on and off the track, his ability to represent the e-Swisher brand extremely well and we are looking forward to enjoying some great runs.”

“This is a big win for us,” said Curtis Key, owner of TMG. “We’re a growing team and having e-Swisher come on board for these races means a great deal. I’m looking forward to seeing their colors on our car.”