Dover International Speedway Hires Crossmedia as Agency of Record

Dover International Speedway, clinic situated in Delaware, has selected Crossmedia as their media agency of record.

The account will be handled out of the Philadelphia office of Crossmedia.

Considered the fastest one-mile race track in the world, Dover is home to spring and fall NASCAR weekends, which include the NASCAR Sprint Cup Series, Nationwide Series, Camping World Truck Series and K&N Pro Series East. The 113,000-seat venue is well-known among race fans as the Monster Mile.

“Dover International Speedway is a true legend in the racing world, with an incredible and storied history,” said Chris Ebmeyer, head of Crossmedia’s Philadelphia office. “It’s home to NASCAR races, but it’s also a true brand experience and destination in itself. To be able to partner with the team at Dover on such a legendary initiative, and drive the business forward, is thrilling.”

Crossmedia will handle all media planning and buying for the venue, including TV, radio, print, online and non-traditional media. The agency’s first campaign for Dover will launch in conjunction with the Daytona 500 on Feb. 23, in key markets within the region.