Delhi Duty Free to Sponsor Delhi Daredevils for IPL 7

Indian duty free retailer Delhi Duty Free has announced an association with the Delhi Daredevils as official partners for IPL 2014.

This is the first time any Indian duty free has entered into the sponsorship with a sports event.  

The DDFS logo will be on the Delhi Daredevils jersey and the partnership will entail a series of marketing activations. As the Official Team Partner, here DDFS will be entitled to a number of benefits besides its logo on the team jerseys andwill have significant in-stadium presence during Delhi Daredevils matches.

The DD promotional campaign will start at the DDFS shops from 16th April and will last till 1st June 2014.Customer’s shopping with us can win a chance to meet the Dare Devils team members, win team merchandise, match tickets, a chance to participate in the match day coin toss and much more.

Mr. Duncan Lawley, CEO, Delhi Duty Free on the association, said: “Being the most watched sports event in the country, the Indian Premier League serves as a lucrative platform to reach out to our customers and leverage our brand at a national level. It is an honour for us to partner with one of the best IPL team – Delhi Daredevils. The format of the game is very entertaining and highly active. Our promotional initiatives, too, are equally exciting and engaging of our customers where they can win a BMW X1 at the end of the campaign. “

He further added “We at Delhi Duty Free have always endeavoured to provide the best of offers and promotions to our customers. This is a new initiative for us & we expect our association with the DD to create a lot of interest & excitement amongst our customers during the event & beyond.”