Daytona International Speedway to Get Major Redevelopment

Daytona International Speedway is set for major redevelopment after International Speedway Corporation (ISC) today approved funding to revamp the 54-year-old flagship motorsports facility.

The multi-year project will break ground on July 5, 2013, and is targeted for completion in January 2016, in time for the 54th Rolex 24 At Daytona and the 58th DAYTONA 500.

“We are truly creating history with this unprecedented endeavor,” said ISC’s Chief Executive Officer Lesa France Kennedy.  “I commend the board’s decision to move forward on our plan to redevelop the Company’s signature motorsports facility, thereby shaping the vision of Daytona for the next 50 years.

“The decision was made with strong consideration of the current macroeconomic condition and a clear view for our long-term growth. This significant private investment is a strategic use of our capital that will ensure the long-term viability of the iconic speedway, and when completed, will contribute favorably to the Company’s revenues, as well as to our community and the sport as a whole.”

The redevelopment is expected to cost between $375 million to $400 million.

The vision for the redevelopment of the Daytona International Speedway frontstretch places an emphasis on enhancing the complete fan experience, beginning with five expanded and redesigned fan entrances, or injectors, along International Speedway Boulevard. 

Every seat in the Speedway frontstretch will be replaced with wider and more comfortable seating, with more restrooms and concession stands throughout the facility.  At the conclusion of the redevelopment, Daytona International Speedway will be comprised of approximately 101,000 permanent seats with the potential to increase permanent seating to 125,000.

There will be no capacity changes for the 2014 DAYTONA 500.  The eventual decrease in capacity could occur in stages following the 2014 DAYTONA 500 and will include the complete removal of the backstretch grandstand by the start of the 2016 motorsports season. 

By moving all seating to the frontstretch, all attendees will have the opportunity to enjoy a full race day experience including pre-race ceremonies, pit road action and the facility’s new amenities.  “We will take great care of our loyal existing customers throughout this renovation,” said John Saunders, President of ISC.  “They can expect to receive additional direct communication as we proceed with construction.”

The redevelopment will also provide an expansive platform for ISC’s corporate marketing partners.  Hospitality is elevated with a completely revamped design that will exceed partners’ expectations for a more intimate, affordable and effective experience.  The new frontstretch will include 53 suites that will offer superb views of the track.

“The redevelopment of Daytona International Speedway reaffirms its status as the ‘World Center of Racing’ for years to come,” said Ms. France Kennedy.  “It is imperative that we build upon my grandfather’s vision to create a world-class facility with premium amenities to provide unparalleled experiences for our guests and partners.  Doing so will ensure that the DAYTONA 500 and all our other events continue to drive our business while serving as a significant economic engine for the region.”

Daytona International Speedway is the home of “The Great American Race” – the DAYTONA 500.

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