Cristiano Ronaldo Becomes PokerStars Brand Ambassador

Portuguese soccer superstar Cristiano Ronaldo has joined Team PokerStars as a brand ambassador and will promote the game and the brand in global marketing campaigns, PokerStars, an Amaya Inc. (TSX:AYA) brand, announced today.

Ronaldo will promote PokerStars in advertising campaigns, and make special appearances in major live events and online poker tournaments. An event scheduled for later this year will even see his fans win a chance to meet and challenge him at the poker table.

This is the second major signing by PokerStars this month, having announced Neymar Jr as a brand ambassador on May 7. The signings are part of the company’s investment in attracting mainstream consumers to poker.

Full story HERE.

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