Copa90 partners MLS marketing body Soccer United Marketing

Copa90 has announced partnership with Soccer United Marketing (SUM), the for-profit marketing arm of Major League Soccer.

SUM and its commercial partners will be able to utilise Copa90’s branded content studio, and will integrate its brands and athletes into soccer programmes including Walk Talk Football.

Chris Schlosser, senior vice president of media at SUM said: “Copa90 continues to be a great business partner and we are proud of how this relationship has grown over the last two years.

“One of our objectives at SUM is to continue to create compelling content featuring players, clubs and supporters. Copa90’s unique skillset complements our existing infrastructure and helps us distribute content to a wider audience and to soccer fans all over the world.”

Tom Thirlwall, chief executive of Copa90 said: “This is an unprecedented moment in time for soccer in the US and Canada. The growth of Major League Soccer has been absolutely astounding and Copa90 is firmly committed to creating great new content for soccer fans and ground-breaking commercial solutions for SUM partners.”