Citizen Watch Named Official Timekeeper of Premiership Rugby

Premiership Rugby has today signed a two-year partnership with Citizen Watch UK making the brand the Official Timekeeper of the organisation.

Working closely the two brands will raise awareness of Citizen’s new global brand statement: ‘Better Starts Now’ within the rugby community nationwide, supporting the company’s on-going strategy to grow awareness amongst consumers aged 35-55yrs.

As part of the partnership, Citizen will receive branding on Premiership Rugby stadium perimeter boards and stadium clocks as well as on screen TV branding for all Aviva Premiership Rugby matches.

Citizen has also secured branding rights to Aviva Premiership Rugby’s ‘Try of the Week’ and ‘Try of the Month’. They will now be called Citizen Try of the Week and Citizen Try of the Month.

Both Citizen and Premiership Rugby will promote the new collaboration through digital communications, including a presence on the Premiership Rugby website, e-zines, and via online banners.

Dominic Hayes, Premiership Rugby’s Commercial Director said, “There has never been a better time to partner with Premiership Rugby and we are delighted that Citizen are becoming our first ever Official Timekeeper.  It’s great to work with a company that shares core values of innovation and competition and we look forward to the evolution of a long and successful relationship. ”

Mark Robinson, MD of Citizen Watch UK commented, “We are delighted to become an official sponsor of Premiership Rugby, and to be actively supporting the best of British sport.

“Citizen’s new brand statement ‘Better Starts Now’ represents the simple belief that no matter who you are and what you do, it is always possible to make something better – and now is the time to start doing it. We are confident that this principle will resonate with rugby fans, and with the clubs commitment to always improving their team’s performance.”

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