Chelsea Add Charity Badge to Champions League Kit
November 2, 2011
English Premier League team Chelsea FC has become the first English team to add a charity logo onto its Champions League kit.
In addition to existing sponsors Samsung and adidas, the club’s European kit will also feature the logo of global charity partner, Right To Play – a humanitarian organisation using sport and play to help tackle disease, poverty and conflict in 20 countries around the world. The logo will feature on the back of the shirts throughout the remainder of the European campaign.
The new European shirts debuted on Tuesday 1 November during Chelsea’s 1-1 draw with Belgian side KRC Genk.
Bruce Buck, Chelsea chairman, said: “As a club we acknowledge the vital role that sport can play in our local and global communities and we are delighted to be leading the way by featuring a charity sponsor on our Champions League shirt.
“Our vision is echoed by our shirt sponsors Samsung and adidas who share our passion for using sport for positive social change.”
Working closely with communities, Right To Play train local staff and volunteers to implement sport and play-based learning programs designed to teach children and youth important life skills including health, teamwork, conflict resolution, respect and fair play.
Founded by four-time Olympic speed-skating gold medalist Johann Koss, Right To Play’s partnership with Chelsea is helping to raise funds and increase awareness of the charity’s work across the globe.
Koss, Right To Play President and CEO, said: “I am excited about this new commitment by Chelsea Football Club. By featuring our logo on their Champions League shirt, Chelsea and their sponsors are truly demonstrating their commitment to Right To Play. This will spread the message that sport and play have the power to improve the lives of children living in some of the most disadvantaged areas of the world.
“I am thrilled that Right To Play’s partnership with Chelsea continues to grow and I would like to thank Chelsea and their sponsors Samsung and adidas for their support.”
