Channel 4 Extend Paralympic Support with World Cup Broadcast

The UK’s Channel 4 have agreed a deal to broadcast the upcoming BT Paralympic World Cup, which takes place in Manchester from 23rd to 28th May, extending their support to Paralympic events after becoming host broadcaster for the London 2012 Paralympic Games.

The announcement will provide the BT World Cup with the strongest broadcast coverage ever received on UK television for a competition which will see elite international athletes competing in events such as wheelchair basketball, athletics and swimming, while boccia and sitting volleyball will be represented for the first time.  

Channel 4 has revealed they will show a two hour live programme on 28th May, with daily highlights on 26th and 27th, and live streaming from each sport will be available on the Channel 4 website. 

Deborah Poulton, sports editor for Paralympics at Channel 4, stated: “Alongside the London 2012 Paralympic Games, the BT Paralympic World Cup is another opportunity to help increase awareness of Paralympic sport and make the British viewing public the best informed and most engaged in the world. 

“We believe the combination of online streaming and TV highlights coverage will attract new audiences to the BT Paralympic World Cup and give the event and its competitors the profile they deserve.”