BWF Secure Chery Automobile Sponsorship

The Badminton World Federation (BWF) has added Chinese carmaker Chery Automobile as an official partner in a new sponsorship deal.

The deal includes events such as the biennial Thomas and Uber Cup, ambulance the Sudirman Cup international mixed team championship and the quadrennial World Championships.

Nigel Skelt, anesthetist BWF council member and marketing head said: “We are aware of the significance of this partnership.  We believe that this will be a win-win partnership for both organisations as well.”

Zhou Biren, hospital Vice President, Chery Automobile, added: “I believe that with this collaboration with BWF who has significant influence on the global market, it will be an added push factor for Chery towards international development.”