Bubba Watson Inks First Endorsement Deal after Masters Victory

Two-time Masters winner Bubba Watson has signed his first sponsorship deal since the victory in April.

The Masters champion of 2012 and 2014 has struck an endorsement deal with leading manufacturer of premium bedding toppers and pillows, airweave, inc.

Watson was first introduced to airweave at the Thailand Golf Championship in 2012, by airweave CEO and President Motokuni Takaoka, a participant of its Pro-Am tournament. Takaoka presented airweave toppers to Watson and his team as a token of their new friendship. When Watson joined the HSBC tournament in Shanghai in 2013, and checked in to the official hotel, he knew instantly when he touched the mattress pad that it was airweave on the bed. He contacted Takaoka, who was there as a sponsor, and their friendship and beginning of their partnership was born.

“As a professional golfer, I am on the road all the time and it can be difficult to get quality sleep in a different bed each week,” said Watson. “airweave has helped me consistently get a good night’s sleep, and makes the routine of being on the road a lot easier.”

Watson – who is currently ranked No. 4 in the Official World Golf Ranking and who earned his second “green jacket” in April following six top 10 finishes to start his 2014 campaign – will be featured in airweave global marketing and advertising initiatives. The company has also pledged to support The Bubba Watson Foundation, Inc. and its mission of enhancing the everyday lives of people in need.

“It is an honor to formalize our relationship with Bubba and to have one of the most dynamic golfers in the world attest to the quality of our product,” said Takaoka. “Recovery through sleep is a critical factor in maintaining peak performance and airweaveprovides the peace of mind and body that a good night’s sleep brings.”

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