BRUT Named Official Aftershave of Super League

Male grooming brand BRUT have announced a partnership with Super League Europe (SLE), becoming Official Aftershave and Official Deodorant of Super League.

The agreement will see a campaign activated across all fourteen Super League clubs. 

BRUT will receive a comprehensive range of sponsorship assets including extensive in-ground advertising through perimeter boards, match-day programme advertising, interview backdrops and referee sleeve patches; as well as ticketing, hospitality, exclusive promotions and access to Super League players. 

Throughout the partnership, BRUT will be activating the sponsorship through a series of activities, through digital and social media outlets, as well as reaching out to the Rugby League community. 

Eoin Mullen, BRUT Marketing Manager, quoted on the partnership: “We are excited to partner such an iconic brand as BRUT, with Super League. BRUT has always defined the ‘real man’, and the synergy between us and Super League is instantly recognisable. We are very much looking forward to working with the clubs in our first season of the partnership.” 

James Mercer, Commercial Director at SLE, commented: “We are delighted to have a brand with such history and heritage associated with Super League. BRUT is a brand that sits perfectly with Rugby League, and we look forward to working with them, further immersing BRUT within Super League  over the term of the partnership. There are lots of opportunities that we look forward to working together on, during the course of the season, and beyond.