British Diving Champion Tom Daley Becomes New Ambassador to Adidas BodyCare Campaign

Britain’s youngest ever diving champion, Tom Daley has accepted a new role as the ambassador for the adidas BodyCare advertising campaign starting in March 2012.

“I was honoured when asked to be the ambassador of the new adidas campaign; the adidas body care products are great for anyone who is active and athletic. They are easy to pack when I travel and I love the design especially the union jack theme!  Ice Dive has to be my favourite,” Daley said.

Daley is an adidas-sponsored athlete, with sports apparel giant believing Daley’s flawless technique and sporting zeal perfectly personifies key values of the adidas brand. His great personal appeal also means that he is well positioned to communicate the excellence and high performance of the adidas male body care collection.

adidas’special edition’ Body Care now has a new re-designed limited edition pack across its range of men’s Anti-Perspirants, Shower Gels, Body Sprays and Eau de Toilettes. The dynamic new packaging is Brit inspired and includes a union jack flag giving a modern and sleek look.

by Ismail Uddin