Brett Lee Creates New Range of Sports Clothes Through H&A

Australian cricketer, Brett Lee’s partnership with H&A, an Alok Group enterprise has reaped its rewards as he launched his sports and casual wear collection.

H&A would show case Brett Lee (BL) active wear and other products in select Mumbai’s stores, and roll out to other stores in the coming weeks, said Mr H&A head Varun Jiwrajka.

The BL product range to be retailed through H&A stores include tees, track pants,  Capri, shorts, bags, sippers and a complete range of accessories. BL Active Wear will be available in $17-$31 price range.

H&A has as on date 204 EBOs (Exclusive Business Outlets) and 173 SIS (Shop-in-Shop) stores on an all India basis and plans to expand its footprint to 241 EBOs and 259 SIS stores by 2012.

Jiwrajka said: “Brett Lee is one of the well known Australian cricketers in India and enjoys huge popularity. With a focused sales and marketing efforts, H&A would help reach out the Brett Lee collection to customers across India.”

H&A president Reshabh Raizada added further, “Brett Lee Active wear line would be a value premium offering. We are offering BL branded active wear products at select stores in Mumbai from today and would like to scale it up to other cities at the earliest.”

Launching his BL clotheslines, Brett Lee said, “I am very proud to present my brand to Indian fans and customers. My association with H&A is in sync with my desire to reach out to all of my fans across India. I am very happy and humbled by the large fan-following in cricket-loving India and hope that they would like and support my active wear line.”

“India with its huge youth population is all set to emerge as a great retail market for active wear and accessories and I am confident that my product range would be a great hit.”

Meanwhile, H&A, which reported revenues of $8.7 million in FY 2011 said it is eyeing over major jump in revenue to $22.220 million this fiscal year.