Bradford Bulls Signs New Deal with Long-Time Partner

Super League team Bradford Bulls have announced the renewal of their longest-serving sponsorship partnership with Sovereign Health Care.

The Bradford-based healthcare company have acted as a main partner since 2002 and have today agreed a new 12-month contract with the club.

Sovereign, whose branding will once again appear on the collars of the Bulls’ home and away shirts, have been helping to make healthcare more affordable and accessible since 1873.

“We are absolutely delighted to be continuing our partnership with Sovereign Health Care,” said Bulls CEO Robbie Hunter-Paul.

“It is great to see two well-established Bradford brands working together and we as a club are most grateful for their backing.

“Sovereign has displayed immense loyalty towards the Bulls over the years, with this coming season being their twelfth with us.”

Sovereign chief executive Russ Piper said: “It is great to be on board with the Bulls for another year.

“We have a long-standing partnership with the club, which we are very proud of.

“Sovereign has been operating in the Bradford District for over 140 years so we wanted to support a team close to the hearts of many of our Bradford based customers’.

“We wish Francis Cummins and his players a hugely-successful Super League campaign.”