Boston Celtics Unveil New Alternate Logo

National Basketball Association (NBA) Boston Celtics has unveiled an alternate logo for the 2014-15 season on Monday.

A press release by the Celtics read: “The goal in creating the logo was to extend the Celtics brand with a symbol reflecting the rich tradition of the organization throughout its history, yet versatile enough to work across various formats and products.”

The Celtics said the new logo reflects the leprechaun logo from the 1960s illustrated by Celtics legend Red Auerbach’s brother, Zang.

The new logo will not be use on game uniforms, but the Celtics made one uniform switch for the 2014-15 season.

The new logo will first appear this month in a variety of adidas apparel and merchandise.