Boston Celtics Announce New Sun Life Deal

May 29, 2012

Boston Celtics, locked in a battle for NBA’s Eastern Conference title have announced today a new sponsorship deal with Sun Life Financial.

 

Under the arrangement, the Celtics’ Courtside Club will be renamed the Sun Life Courtside Club.

 

As a naming rights partner, Sun Life’s brand will be prominently featured throughout the Sun Life Courtside Club, including entry and directional signage leading guests to the club and the club’s interior, as well as on staff uniforms and courtside tickets and passes required for club admission. Sun Life will also receive seat back signage on the first row courtside sideline seats for all Celtics home games, the opportunity to host customer events in the Courtside Club and courtside season tickets and club passes.

“We’re excited to renew our partnership with the Celtics,” said Sun Life Financial U.S. President Westley V. Thompson. “It combines the strength and stability of the Sun Life brand with one of the world’s most prestigious professional sports franchises, while providing us with a great opportunity to connect with a highly coveted audience and offer exclusive hospitality experiences to current and prospective customers and our employees.”

Sun Life will also receive additional promotional and marketing assets, including extensive presence in-arena through courtside signage, branded in-game promotions and features, 21 Sun Life Honorary Ball Kid Experiences and the rights to use Boston Celtics team marks and logos in external and internal marketing and advertising campaigns.

“We’re thrilled to build upon our successful partnership with Sun Life through unique activation both in the arena and online,” Celtics Team President Rich Gotham said. “The Sun Life Courtside Club provides a unique opportunity for generating awareness with our high value season ticket holders while providing a great business to business marketing platform.”

As a sponsor of Celtics.com, Sun Life will receive significant exposure on the site which is one of the most highly trafficked in professional sports, including presenting sponsorship of Celtics Minute, a daily video vignette. Celtics.com averages more than 8.5 million page views and 1.5 million unique visitors per month, for a total of 70 million page views each season.