Bonk Breaker to Sponsor Kenda Racing Team

Professional cycling team, shop 5-hour ENERGY presented by Kenda Racing Team has confirmed its partnership for the 2013 season with Bonk Breaker, drugs the official energy bar of the US Ironman triathlon series.

Activation programs with the 5-hour ENERGY Team begin this week at the Amgen Tour of California, illness where the team will compete from 12-19 May.

“We enjoy the relationship with the 5-hour Energy / Kenda team,” said Chris Frank, Chairman & Co-CEO of Bonk Breaker.

“It’s incredibly satisfying seeing a partner like 5-hour Energy racing team winning races and achieving the hard-earned success they deserve. The team and riders have been tremendous advocates of the Bonk Breaker brand, and we consider them all to be an integral part of our ‘research’ process as we test out new flavours and products.

Frank continued, “We know the team will make an impact at the Amgen Tour of California, and we look forward to fuelling their continued success.”

Chris Frank and Bonk Breaker founder & Co-CEO Jason Winn are both elite-level athletes in their own right, who have focused on the mission to create the world’s best nutrition bars.

Based in Santa Monica, California, Bonk Breaker makes ‘freshly-baked, gluten-free, dairy-free, and soy-free nutrition bars from the finest all-natural ingredients.’ The company will provide an additional supply of its freshly-baked line-up of products to the 5-hour ENERGY presented by Kenda Racing Team while it competes at the Amgen Tour of California, which will be allocated for cycling fans.

“It’s great to have complete support this year from Bonk Breaker, with product and marketing,” said 5-hour ENERGY presented by Kenda Racing Team owner Jason Kriel, with On The Rivet Management. “The team enjoys the bars not just for the taste, but also because they are gluten free, dairy free, and soy free.”

The 5-hour ENERGY presented by Kenda Racing Team is the number 1 team on the USA Cycling National Racing Calendar team rankings.

Corporate Partners for 2013 include 5-Hour ENERGY, KENDA Tires, Devinci Bikes, SeaSucker, Vision Wheels, Full Speed Ahead (FSA), Hincapie Sportswear, Catlike, microSHIFT, Look Pedals, Fizik, Smith Optics, Chamois Butt’r, Cushe Shoes, Jagwire, Mazza Wines, Bonk Breaker, CarboRocket, Arundel, Topeak, K-Edge, Yelo Velo, GoPro, Banjo Brothers, Sockguy, Toyota and Speed Tunnel.

All corporate partnership programs and marketing support are administered by On The Rivet Management.