Betfred Ties Up Sponsorship With Cheltenham Gold Cup

Betfred has agreed a sponsorship deal with Cheltenham Racecourse that will see the Gold Cup renamed.

Next year’s race, health taking place on 16 March, will be run as The Betfred Cheltenham Gold Cup for 2012.

The agreement follows on from Betfred’s purchase of the Tote and, according to the bookie’s founder Fred Done, is a highlight of his career to date.

He commented: “Sponsoring The Betfred Cheltenham Gold Cup is one of the proudest moments of my career and we are now looking forward to sitting down to discuss the future, having been very impressed by the professionalism of Edward Gillespie (Cheltenham’s MD) and his team.”

Gillespie added that he was “very pleased to welcome Betfred as the latest sponsor of this historic race.”    ?