Bell Media Expands NFL Broadcast Deal

Bell Media have expanded their broadcast deal with the National Football League (NFL) which will  ee more NFL games on more Bell Media channels and platforms than ever before.

The agreement brings the 4pm et/1pm pt Sunday package to CTV and TSN for the first time, discount allowing for a full day of Sunday NFL programming on Bell Media channels. The new agreement is complementary to the existing agreement for primetime games on TSN.

Beginning Fall 2014, Bell Media becomes the rights holder to NFL football in Canada for: Sunday 1 pm et regular-season games, Sunday 4 pm et regular-season games,  Sunday Night regular-season games, Monday Night regular-season games, All Playoff Games and the Super Bowl.

Additionally, the new agreement grants Bell Media digital media rights for the first time, giving Canadian fans the ability to watch NFL games and content on Bell Media TV Everywhere platforms, including CTV GO and TSN GO.

“As NFL audiences continue to rise, Bell Media is proud to provide even wider access to Canadian NFL fans wherever they may be and on whatever platform,” said Phil King, President, CTV Programming and Sports. “The National Football League is a brand synonymous with excellence and leadership to both fans and advertisers alike. We look forward to elevating the NFL in Canada to even higher peaks.”

“Since partnering with Bell Media we have seen a strong lift in our viewership in Canada,” said Julie Moeller, Vice President of International Media Business Development, NFL. “Starting in 2014, Bell Media will offer live NFL football all day on Sundays across their networks and digital offerings, providing a dynamic viewing experience for the fans. We are pleased to extend our partnership.”