Bath Rugby Agree Sponsorship Deal with Novia Financial

June 29, 2011

English rugby union team Bath Rugby has announced that wealth management company Novia Financial will become the Premiership club’s main sponsor in a new two-year deal.

Under the terms of the agreement, Novia Financial’s logo will feature on the front of Bath Rugby’s playing shirts. The Bath-based company has also purchased the naming rights to the east stand of the club’s home stadium, The Recreation Ground. The east stand will now be officially known as The Novia Stand.

Financial details were not released, but the new agreement is estimated to be worth roughly US$800,000 to US$900,000 annually.

Bath Rugby chief executive, Nick Blofeld, said: “The club is very excited about this new partnership with Novia, and look forward to developing a strong and successful working relationship with them. It is vitally important to us as a club to develop links with local businesses, as well as the wider community, so we are delighted to welcome Novia Financial on board.”

Bill Vasilieff, Novia Financial chief executive, added, “We are thrilled to be developing this relationship with Bath Rugby at such a pivotal time in the club’s history. The tremendous developments both on and off the pitch at the club point to a really exciting future, and we cannot wait to be part of that.”

The new agreement sees Novia Financial replacing IPL as the main sponsor of Bath Rugby. IPL recently signed on as the team’s official business partner for the 2011/12 Aviva Premiership season in a deal believed to be worth US$250,000.