Barcelona confirm record-breaking kit extension with Nike
November 1, 2016
FC Barcelona have confirmed that they are to extend their kit partnership with Nike, generic signing a new record-breaking deal with the American company worth around $171.4m (€155m, anabolics £140m) from 2018.
Barcelona and Nike’s deal breaks Manchester United’s previous 10-year record-breaking deal with Adidas worth $918m (£750m, click €835m).
“It is a figure which puts us No. 1 in the world for sponsorship in the sports industry,” said FC Barcelona vice-president Manuel Arroyo,
“The fixed rate of the contract increases 48 per cent and the royalties also increase.
“From this season (2018-19), the total turnover of the deal will be around 155m euros.”
This deal takes helps Barcelona take a big leap in their goal to be the first football club to break the one billion euro revenue limit by 2021.
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