Aviva extends Premiership Rugby title sponsorship deal
August 3, 2017
Aviva has today renewed its title sponsorship of Premiership Rugby until the end of the 2017-18 season.
The extension will see Aviva enter its eighth season as a key partner of England’s elite domestic competition.
The new deal is set to run from August 2017 through to June 2018 with the upcoming campaign on course to be another exciting affair with 135 games set to be watched by millions of people at stadiums across the country and on BT Sport.
Tom Daniell, Aviva’s Retail Marketing Director, said: “After a thrilling end to last season and a great summer of rugby, we’re incredibly excited to be extending our partnership with Premiership Rugby until the end of the 2017-18 season.
We’re announcing a 1 Yr extension to our Premiership rugby sponsorship – lots of opportunities for our customers & partners to engage #Aviva
— Phil Bayles (@AvivaPhilB) August 3, 2017
“The extension gives us the opportunity to continue working with Premiership Rugby and the 12 clubs on our community initiatives, notably the Aviva Tackling Numbers programme and the Aviva Community Fund, both of which make such a valuable difference to communities and families across the country.
“With record numbers of both attendances and live TV audiences, the league is going from strength-to-strength and we’re very much looking forward to the upcoming season.”
The deal will also allow Aviva to continue its Tackling Numbers programme – an innovative and engaging programme for 7-9 year olds – which uses rugby to make learning about numbers fun, exciting and rewarding.
