AutoTrader to Sponsor Team Penske’s Joey Logano

Team Penske driver Joey Logano’s return to his home track this weekend has been boosted by a new primary sponsorship deal with AutoTrader coming on board.

Logano will race in an AutoTrader-branded fire suit and drive the No. 22 Team Penske Ford Fusion with a special AutoTrader livery in the NASCAR Sprint Cup Series Camping World RV Sales 301 at New Hampshire Motor Speedway (NHMS) this Sunday, July 13. Logano has also taken over AutoTrader’s Instagram account in the days leading up to the race, taking fans behind the scenes as he prepares for New Hampshire. During the race, fans are encouraged to follow #TeamAutoTrader on Twitter and Instagram for real-time updates from Logano and his crew.

“This race is a highlight of our relationship with Team Penske and Joey Logano, and we’re thrilled to show off how good the No. 22 car looks in AutoTrader orange,” said Jessica Stafford, senior director of consumer marketing, AutoTrader.com. “Joey has had a great season so far and we look forward to helping cheer him on to victory in New Hampshire.”

“We selected Melissa’s essay as the winner because it was personal, warm and honest,” said Brian Moody, site editor for AutoTrader.com. “She understands that good journalism is storytelling, and we’re thrilled to give her the opportunity to interview Joey Logano before his race this weekend.”

Logano, the youngest winning driver in NASCAR Nationwide Series history, produced his first career Sprint Cup Series victory at NHMS in 2009 and has two wins this season as the No. 22 team has raced its way into the Chase for the Championship.