Atalanta Agree Main Sponsorship Deal

Serie A success story Atalanta have agreed a deal with a new main sponsor. Resin and Polyurethane manufacturer TWS have agreed a two-and-a-half-year deal with the Italian outfit.

The new deal will cover the remainder of the current campaign – during which Atalanta currently sit fifth in the Italian top flight – and the entirety of the two following seasons.

TWS branding will adorn the front of Atalanta playing jerseys, starting with saturday’s 1-0 victory over Crotone.

Matteo Pinciroli, owner of TWS parent company Xenturion Holding, said: “At the moment we believe that Atalanta is the most beautiful story of the league, so when this possibility was proposed I immediately said yes.”