Arsenal extend Vitality partnership until 2020
September 25, 2017
Premier League club Arsenal have extended their partnership with Vitality until 2020.
Vitality will continue in its role as the Gunners’ official health and wellness partner and has also agreed a deal to become an official partner of the Arsenal Women team.
As part of the agreement, Vitality – and its parent company Discovery – will have access to both the men’s and women’s first-team players as well as club legends to develop promotional and marketing activities.
Vinai Venkatesham, Chief Commercial Officer at Arsenal Football Club, said: “We are delighted to be extending our partnership with Vitality for a further three years and excited about the additional rights they now have with our Women’s team.
“Their innovative approach of rewarding those who adopt a healthier lifestyle has been extremely popular with our fans. We look forward to developing even more creative campaigns to strengthen an already successful partnership.”
Nick Read, Commercial Director at Vitality, added: “We believe in the power of sport to help inspire people to live a healthy life, which is why we partner with leading sports figures, teams and events to help us spread the Vitality message.
“We’re delighted to renew our partnership with Arsenal, and to extend it to include the Women’s team as part of our key focus to support and raise awareness of women in sport. Our collaboration with some of the top teams in the country, including Arsenal, helps in our goal to change the game when it comes to people’s health.”
