Arsenal Expand Chinese Presence With DJI Holdings Partnership

English Premier League club Arsenal have secured a new three-year partnership with Chinese lottery provider DJI Holdings.

The deal sees the company become the club’s Official Lottery Partner in China.

As part of the agreement, capsule DJI will offer fans and participants weekly prizes, including team merchandise and tickets to attend matches at Emirates Stadium.

Sports Lottery players in China will also have access to a range of exclusive Arsenal content on a regular basis throughout the term of the agreement.

Arsenal’s Chief Commercial Officer, Vinai Venkatesham, said: “We are delighted to welcome DJI Holdings to our family of partners and this will enable the Club to connect with more of our fans throughout China.”

Darren Mercer, Chief Executive of DJI Holdings plc, said: “This is an exciting partnership of two international players at the top of their game.”

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