Andretti Sports to Organise Miami Formula E Race

Andretti Sports Marketing has today been appointed by Formula E to be the official event organisers for the Miami Formula E race – a new fully-electric racing championship taking place on the streets of Downtown Miami on 14 March 2015. 

Based in Indianapolis, Andretti Sports Marketing is a sports, entertainment, event and experiential marketing company that has successfully managed and operated several large scale urban events around the world, including IndyCar and sports car races.

The Miami Formula E race will be one of two races in the US alongside Los Angeles on 14 February 2015.

“I’m excited that we are serving as the event organiser for the 2015 Miami Formula E race,” said Michael Andretti, Chief Executive Officer for Andretti Sports Marketing. “We at Andretti Sports Marketing are committed to making this event a world class experience and we anticipate a long and great relationship with Formula E.”

Starke Taylor, Executive Vice President and Chief Marketing Officer for Andretti Sports Marketing, said: “Andretti Sports Marketing is excited to have the opportunity to host the Formula E Miami race in the spring of 2015. We are looking forward to working with Formula E to develop and organise this unique race around the streets of Miami. Formula E Miami will be a ‘clean, green event’ for families to enjoy while demonstrating a commitment to the environment, utilising the latest innovation and technology.”

Mayor of Miami, Tomas Regalado, said: “We are enthusiastic about the future organisation and promotion of Formula E, the global championship for electric single-seater cars, founded by the Fédération Internationale de l´Automobile.”

Alejandro Agag, CEO of series promotes Formula E, added: “We’re very pleased to be partnering with Andretti Sports Marketing to organise the Miami Formula E race. They bring with them a proven track-record of organising not just large-scale motor racing events but providing spectators with an all-encompassing experience – just as they have done with the Milwaukee IndyFest with its festival atmosphere, unique infield activities, family-fun rides and live entertainment. This is exactly the type of event Formula E will bring to the streets and people of Miami in spring 2015 and we’re looking forward to putting on a great spectacle.”