Amazon Prime ATP Broadcast rights Tennis

Amazon Prime Video to deliver ‘Next Gen’ ATP Finals coverage

September 21, 2017

ATP and ATP Media have announce Amazon Prime Video as an official streaming partner of the ATP World Tour. The new deal covers the worldwide distribution of the Next Gen ATP Finals through Amazon Prime Video.

Starting in 2017, Amazon will have worldwide OTT rights (excluding China), and the full exclusive rights in the U.S., to distribute the Next Gen ATP Finals, outside of ATP’s OTT channel, Tennis TV.

This new event, held in partnership with the Italian Tennis Federation and the Italian National Olympic Committee, takes place from 7-11 November in Milan and will showcase the very best men’s tennis players aged 21-and-Under, as well as introducing many new innovations to the game.

Chris Kermode, ATP Executive Chairman & President, said: “Innovation is at the heart of everything we’re doing with the Next Gen ATP Finals, and the way in which we present and broadcast the event is central to that.

“Our agreement with Amazon will give this year’s inaugural tournament in Milan an international reach in a digital space that is only becoming increasingly important in the world of sport & entertainment.”

Greg Hart, Vice President of Amazon Video, added: “We know live sports attracts a passionate fan base, many of whom are Prime members. We are thrilled ATP has awarded distribution rights to Amazon, showing their commitment to streaming live sports.”

Stuart Watts, COO ATP Media, said: “The synergies between a global brand such as Amazon and the future of our sport being showcased at the Next Gen ATP Finals are clear for all to see. This is an exciting deal that will not only bring great coverage for the Next Gen ATP Finals but will also offer a huge boost to the global reach of tennis.”

Amazon Prime ATP Broadcast rights Tennis